Does Christmas = Consumerism?

I don't mean to be mean. I love Christmas and the getting together of loved ones. However, everytime I see the mounds of gifts around the tree I can't help but feel a bit sad! I understand that those who celebrate Christmas, give presents as a reflection of the Three Wise Men bringing gifts for the baby Jesus. However I feel that people focus mainly on the material side of the Holiday (the presents), rather than the all the other joys this period brings. This year I'm going to make a real effort to make sure all my loved ones enjoy themeselves regardless of whether or not they get the material gift they really wanted.